Genuino

An original and strategic brand that designs wood furniture and lighting for retail spaces


Genuino® is a brand driven from an ambitious project developed in partnership between Group Auchan and Pedro Gomes Design. An original and strategic brand that designs wood furniture and lighting for retail spaces. 

CLIENT
Group Auchan

ROLE
Branding, Strategy, Product Design

we design_brands

We’re proud to present an original, human and 100% portuguese brand. The Genuino products were designed to improve the user experience in Alegro Setúbal and other Alegro spaces, but we didn’t want to stop there… We want to share all the Genuino collection with you, having all the products now available online and in stores throughout Portugal.

[unex_ce_button id="content_ruh70b5rb" button_text_color="#ffad3e" button_font="semibold" button_font_size="16px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#ffad3e" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#ffffff" button_link="http://pedrogomesdesign.com/work/alegro-setubal/" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]CHECK OUT THE ALEGRO SETÚBAL CASE STUDY[/ce_button]

Genuino isn’t just an unique furniture brandGenuino is a story of innovation, a 100% portuguese industrial collaboration and a fantastic team who master the art of their craft.

Brand behaviour

INTEGRATED DESIGN LANGUAGE

The brand logo breaths the furniture soft and inviting shapes,
creating a unified language between brand and product.

COLOR PALETTE

Vibrant, expressive, plastic. We were inspired by color hues for our pallete and naming.

Genuino by Pedro Gomes DesignGenuino by Pedro Gomes Design

LIGHT PAINTING

We used lightpainting photos to express the brand's genuine, fun and playful soul.
An emotional and spontaneous experimental communication where every result is different and unpredictable.

We're proud to present to you

The Genuino Collection

SIENNA CHAIR

Authentically genuine

SCARLET CHAIR

Irresistibly passionate

RUBI CHAIR

An elegant chair

MINT TABLE

A refreshing break

SEPIA TABLE

Intimate moments

CREAM TABLE

Sharing experiences

ÂMBAR LIGHTING

Naturally brilliant

[unex_ce_button id="content_m1jgr71ms" button_text_color="#ffad3e" button_font="semibold" button_font_size="16px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#ffad3e" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#ffffff" button_link="http://genuino-collection.pt" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]PRODUCTS AVAILABLE ON GENUINO-COLLECTION.PT[/ce_button]

A holistic communication

GENUINO BRANDING

  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
  • gallery-image
[unex_ce_button id="content_lnkggb2hq" button_text_color="#505050" button_font="semibold" button_font_size="16px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#505050" button_border_radius="0px" button_text_hover_color="#ffae2e" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#ffae2e" button_link="http://genuino-collection.pt" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]CHECK OUT GENUINO COLLECTION[/ce_button]

The process for Genuino project is coming very soon.

[unex_ce_button id="content_nm5e6c4zz,column_content_c2xvt9duy" button_text_color="#505050" button_font="semibold" button_font_size="16px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#505050" button_border_radius="0px" button_text_hover_color="#ffad3e" button_text_spacing_hover="2px" button_bg_hover_color="transparent" button_border_hover_color="#ffad3e" button_link="http://eepurl.com/bsyiMz" button_link_type="url" button_link_target="_blank" has_container="" in_column="1"]KEEP ME UPDATED[/ce_button]

© 2015 Pedro Gomes Design. All rights reserved. Please do not reproduce without prior permission.