NYLON reached us with a very interesting and challenging project for Super Bock. We took on the challenge to deliver a new Brand Experience that creates a solid user engagement through sensorial storytelling experiences connected to its brand and product tradition.
Translate Super Bock’s soul tradition and feeling into a three-dimensional experience. Our vision should be implemented in 3 different types of spaces with different production budgets.
A CHALLENGING TIME FRAME
3 DAYS + 30 HOURS + 1800 MINUTES
Loads of Passion, Coffees and Creativity.
We are proud to present our vision of
SUPER BOCK STOUT
STORY AND TRADITION
Stout beer was traditionally brewed in beer barrels. The natural feeling of materials textures and processes guided our story and strategy into the next steps. We did enjoy some beers!
An ode to tradition
STOUT ON THE TABLE
Bold personality with premium feeling
Unique and brand engaging